I work with brands making a positive impact on the world.

By cultivating a hugely diverse skill set, I’ve been successful in creating and implementing the strategy, creatives and tactics for leading luxury lifestyle brands, spanning travel & tourism, health & wellbeing, property & placemaking.  I work exclusively with brands whose value-driven missions resonate with me personally. I invest myself in the company like any other team member, with all my industry knowledge, experience, and contacts at the ready.

I use PR to give ambitious, values-driven brands a voice.

Why Work With Me?

Over my 15-year career, I’ve had repeated success in directing communications for global consumer brands, startups and scaleups. I’ve been in-house and agency-side, from the UK to Australia. But when I ask clients why they keep coming back, they don’t start with these successes. They say it’s because I get it.

I’ve run a small business and know how every penny counts. I get that your PR has to drive actual sales and be measurable. Frank honesty is in my DNA and I tailor every strategy to your goals, your budget, your business.

“After years of cookie-cutter agencies, Lara’s refreshing honesty blew me away.”

Effective PR, the kind that drums up serious sales and brand recognition, comes from getting under the skin of your business.  When I partner with a client, I make myself available to solve problems, generate ideas, and explore new angles. I jump in with both feet and I push us towards success.

I’ve built a career on rewarding the faith clients put in me. If you’ve got a project in mind, then let’s get into it.

“Lara isn’t a hands-off consultant — she’s a natural and crucial extension of our business.”