Turning great businesses into respected brands.

Let’s keep it simple: I use PR to drive brand recognition, sales, and growth for my clients. I help them zero-in on their purpose and then amplify it—so they can keep making a positive impact on the world. I don’t believe success is just for the big guns. By leveraging all my experience from a 15-year global PR career, I believe any small business can become a respected, desired brand.

“When I've got a crucial project to deliver, I always call Lara.”

Challenging the broken agency model

Flexible agreements

Let’s do what works best for you. Of course long-term retainers are possible, but many brands hire me for specific projects and campaigns—with a transparent, fixed fee for the entire project.

Measurable results

Evaluate success with clear KPIs. I’m a strategic, results-driven, luxury PR expert. We’ll agree to measurable KPIs and realistic targets from the start. And if the goalposts shift, for better or worse, you’ll always be fully in-the-know with total transparency.

Expert counsel

Always work directly with me. Unlike with agencies, I will personally lead on every aspect of the project. From ideation and strategy to final execution, you get all my expertise, creativity, and honesty built-in.

My skills and services

In climbing to the top of the PR world, I’ve honed my skills into powerful services which get results for my clients.

Brand & Communications Strategy

Using industry expertise & market intelligence to inform earned media-led brand campaign strategies.


Using innate knowledge of the news agenda to tell clients’ stories to leading media outlets in the most compelling way.

Media Relations

Fostering relationships with media to keep brands front of mind, from management of press trips and reputation management to media training, awards and accolades.

Press Coverage

Leveraging my extensive media relationships across broadcast, radio, print and online outlets to create high quality brand exposure.

Brand Partnerships

Creation of targeted partnerships and authentic relationships that build brand awareness and reputation.

Advocacy Programs

Identifying and managing relationships with VIPs, celebs, HNWs, social media influencers and content creators.

Consumer Activations & Media Events

Management from concept through to production of placemaking initiatives, community engagement, launch events and media showcases.

Full Service Offerings

Running in-house PR teams or managing a curated team of experts across marketing, digital advertising, social, design, copywriting, and crisis comms from my own contacts.